1. Identify a product and describe it in around 150 words. In this case the product will be "You”. Describe yourself with

1. Identify a product and describe it in around 150 words. In this case the product will be “You”. Describe yourself with the goal of improving your career prospects as a result of achieving a MBA. However, write up the description in terms of any person. In other words, do not say, “I, Jones Smith …” Instead say “A candidate …” and use yourself as the reference candidate. You would highlight your education, experiences etc. Remember to address Product, Price, Promotion, and Place in your description. Remember to put a heading. This will be your Product Offering as shown in the Sonic Marketing Plan.

Expert Answer


Hi, let’s tlk about a supply chain professional who is incidentally me. He started his career in supply chain around 2001 when he joined one of the biggest Grain Procurement agency of the country where he used to handle export and import logistics. He excelled in those fields and made a name for himself. After working with government for five and half years, he opted to do an MBA with specialization in operations and marketing. He was one of the batch toppers and also established a knowledge repository for agri business.

After MBA, he joined an Agri Business Start up and worked directly with the founder. He was head of operations and in the last eight years, the operations were scaled in many ways. The certified area improved by six fold, procurement from own farms increased by four fold and he had consistently met KPIs related to certifications, costs and productivity in operations. Last year, he switched to another company which is a cold chain logistics provider. Working directly with the CEO, he was responsible for 100% fleet utilization, costing as well as profits.

He enjoys working on challenging problems, solving thorny issues of customers, and in turning around loss making operations in to profitable ones. He believes in adding tremendous value to workplace and giving his 100%.

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