Identifying Industry Change

Instructions

In Week 3, you conducted research into your academic program to learn more about what skills you would get from your courses, and how you might leverage what you learned to secure an internship or job in your field of interest. Last week you explored education and training requirements, job tasks, and other information about your career of interest. Now you will conduct research to find the current career trends in your desired industry and provide a brief summary of your findings. This assignment will be in the form of a professional email.

Writing Prompt

Business

Imagine you recently began working in a department that supports your company’s strategic planning for growth in the industry. Your company has been struggling recently because new competitors have entered the market. Your department head, Mr. Smith, has asked you to conduct research to inform future marketing directions for the company.

He has asked you to write a detailed email that identifies the three top marketing trends in the industry to share with the marketing team. If he likes your work on this initial research, he will ask you to write a position paper on the most important issue related to these trends. He is hoping to use your research to prepare your department to launch a new strategic plan.

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