Rhetorical Analysis

Your writing project should articulate the overall purpose of the website under
discussion.
● Your rhetorical analysis should take a clear stance on who the invoked audience is, and
it should explain – in detail – at least 2 ways the website you have chosen to analyze
invokes a particular audience. Be sure to consider contextual elements like media and
kairos, and also think about access: who is included, who is excluded, and how?
● Your project should discuss at least 3 relevant aspects of the website’s context. How you
determine relevance is up to you, but you should explain what contextual elements are
relevant and how they are relevant. Note : there may be some overlap between this
criterion and the audience criterion of the assignment.
● Your rhetorical analysis should explain at least 3 strategies that work towards achieving
the website’s purpose, and this explanation should describe how any strategies you
articulate are particular types of rhetorical appeals (to logos, pathos, or ethos). Note : As
you are looking for strategies, remember to look at things like images and colors used
along with explicit text messages.
● Your project should include a primary insight that makes a judgment about how
successful the website is by explaining how successful the strategies are in achieving the
website’s purpose with the invoked audience given the context.
● Your project is written for an audience and should be written with an audience in mind:
it should be organized in such a way that readers can follow your thinking from
paragraph to paragraph and within each paragraph. This organization should lead your
reader to your primary insight in a clear manner; in other words, your primary insight
should help structure your project.
● Since you are writing for a website (your ePortfolio site), you should include and
integrate at least two multimodal elements. You could include pictures, sounds, or even
hyperlinks to other websites; but you must make sure that your reader understands why
you are including these elements. Consider what media might reinforce your primary
insight, capture the rhetorical situation, and/or appeal to your readers in another way.
Just do not forget to explicitly refer to that element and explain it to your readers.
● Your project should be approximately 1500 and 2000 words in length.

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