Answered Essay: 1. Listen to (or read) the Podcast – CBC's Under The Influence – “Selling The Dream: Real

1. Listen to (or read) the Podcast – CBC’s Under The Influence – “Selling The Dream: Real Estate Advertising” – http://www.cbc.ca/radio/undertheinfluence/summer-series-selling-the-dream-real-estate-advertising-1.4057788

2. From a MARKETING & ADVERTISING education perspective, what are the key points / lessons / examples you would draw from this podcast?

3. What are some personal experiences you have had with these key points / lessons / examples?

Expert Answer

The podcast talks about the real estate marketing tactics, here every professional need his own marketing plan that will help him to achieve his real estate sales goals. They need to look after their budget, the category of clients and their marketing tacts which are unique and productive too.

This podcast relate with the “realtor” in the real estate agency. The word is derived from real estate operator which means an agent engage in real estate business and is member of national association of real estate boards. This podcast talks about the real estate marketing which includes its own personal marketing skills. Real estate agents involve in listing, promoting as well as selling the property using their unique and professional sense in their job.

The movie Glengarry glen ross is a drama movie that combine the selling skills of Glengarry highlands and glen ross farms. It shows the lives of sales people and how they use their tact’s to achieve their selling goals. Here every character has its own characteristics like blake with his abusive language makes announcement of only top two salesperson and rest will be fired.

While Shelley as a skilful and powe3rful salesman involve in this race for his daughter and cannot afford to lose his job. Dave moss and George steals the leads and make an offer with the competitive firm. all of them have their own objective and techniques to earn more.

In the initial stage of real estate business it was very difficult to give loans to the ordinary people and in case of non payment the mortgage house selling is also difficult because of high involvement of paper work and other selling land value variable also. But slowly and gradually many men’s were involved in this business and during the world war period many women also joined this line.

Marketing and advertising prospective:-

Real estate successful marketing strategy includes positive attitude. This helps in attracting a positive relationship. The Shelley who is a successful sales person who reveals his daughter sickness make levene more sympathetic.

Promotional activities also emphasise the sales . sometimes sales person use his own face to promote his business.

Next involves the salesmanship – alec baldwin’s incredible 8 minutes speech.

Education prospective:-

The use of ABC sales strategy which means always be closing is a motivational phrase which is very useful for all the salesperson to find out the new leads and convert such leads

My father involve in real estate selling business. although it’s a smart career choice but involve many hurdles too. My father is involvedin this business for a long time but now people demand for young people as they want fresh ideas and young designers. Here the work also based on sharing the commission which result in encouraging the new face to the busy agents. To find out the potential clients requires lot of work like sending emails, making offers while selling and any other lucrative benefits. Although this job has flexible working hours benefit. This business also adds up the emotional aspect as it is very difficult for people to sell their homes and to negotiate further. The real estate agents also curb with the stressful situation and let the things keep moving

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