Answered Essay: 1b) Provide specific recommendations to an online retailer as to strategies they can implement

1b) Provide specific recommendations to an online retailer as to strategies they can implement to improve consumer trust. Give specific examples for this specific retailer.

Above questions is electronic commerce

Expert Answer


The retailer can offer a no-questions asked returns policy, where the customer can return the good/product back to the retailer in the event he’s not satisfied with the product and he can request either a replacement product or a full refund on his purchase.

Secondly, the retailer can look at introducing a loyalty program wherein customers accumulate points/rewards for every purchase they make on the website. These points can be used to buy goodies/merchandise from the website.

A good example of this is Amazon, who has mastered the art of retaining and enhancing consumer trust through its Amazon prime program, which provides subscribers with guaranteed free shipping irrespective of order value along with access to premium video content through their Amazon Prime Video service.

Amazon also allows customers to rate the vendor through whom they have made a purchase, which allows a first time buyer a fair idea on the quality of the goods that would be delivered as well as the reputation of the vendor.

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