Answered Essay: A company’s cereal is not selling well. Create a 10–15-question survey that measures

A company’s cereal is not selling well. Create a 10–15-question survey that measures customers’ preferences for the company’s cereal product. Later, answer the following questions:

How many scale items will you put in the survey?

Will you use multiple-choice questions? Why or why not?

How many scale items will you use in the survey?

Why did you select that number of scale items? How many scale points will you use in the survey?

What data type will be used in the survey? Justify your answer.

Expert Answer

  • How would you rate the quality of brand as compared to the other product available in the market?
  1. How likely do you choose the brand over other brands available in the market?
  2. Is the price of the product reasonable
  3. A.very poor b.poor c.average d.good e.very good
  4. How many packets of ceral does an individual purchase in a month from the company
  5. Why does the customer purchase substitutes to the cereal product other than the cereal product
  6. What is more nutritious,the cereal or the substitutes to the cereal
  7. If the cereal prices were reduced,would you purchase the companys cereal product
  8. Do you recommend the cereal product to your friends
  9. Are you willing to pay premium for the cereal product
  10. Which product do you perfer?the cereal product or the substitute product?
  11. Are there any changes which could be inflicted on the ceral product
  12. Are the prices of the cereal product worth the product amount
  13. Take the feedback from the customers to improve your products
  14. If the price increased will you purchase the product

How many scale items should be put in the survey?

rating scales are a common component of many out source,multi method frameworks for social emotional and behaviour assessment of items.i will put five scale items in the survey because what i am trying to measure is one dimensional meaning that it is one dimensional in nature.

Will you use multiple m-choice questions?why or why not?

yes i choose multiple choice questions because there are elemental to survey writing.They are versatile,intuitive and they yield clean data that’s easy for you to analyze.for suppose if a single answer it ask what is your favourite pizza topping?but in multiple choice questions you can ask like which of the following pizza toppings do you like?

How many scale items will you use in the survey?

there are 3 scale items you can use based on your product type they are

  • Dischotomous scales(yes or no,true or false,fair or unfair,agree or dis agree)
  • Rating scale(1-10 scale,1-7 scale,1-5 scale)
  • Semantic differential scale

what data type will you used in the survey?justify your answer?

i will choose likert scale data type becase user can select multiple choice value from a custom likert.

How many scale pointa will you use in the survey?

i will choose 5 point scale

Because for the best data I recommend using odd numbering scale.if you expect your results to be fairly equitable,meaning fairly equal numbers of positive and negative responses then 5 point scale will be best choice.

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