Answered Essay: Aldi opportunities areas to improve business in Australia to beat the competitor

Aldi opportunities areas to improve business in Australia to beat the competitor like woolworths, coles.

Expert Answer

Answer: The ALDI is known as a very competitive player in the retail industry which creates value for money for the customers by offering quality at competitive prices. The Australian supermarket industry is dominated by the two players Coles and Woolworth who are in competition with each other based on the price. Thus the major opportunity for ALDI lies in offering quality at competitive prices for which the company is known. ALDI needs to develop a strong supply chain inside Australia so that it can reduce cost and improve the quality. Based on quality and price it can beat the other competitors. ALDI also needs to expand its operations across Australia and use online retailing for reaching the customers. Apart from this another opportunity for the company lies in the marketing and promotion. As there are only two major players in the industry hence it will be easy for the company to position itself as the third player at the marketplace.

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