Answered Essay: Analysis of google supply chain macro-processes

Analysis of google supply chain macro-processes

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Analysis of google supply chain macro-processes

Macro processes in Supply chain of any IT industry consists of the following:

  1. Supplier Relationship Management (SRM)
  2. Internal Supply Chain Management (ISCM)
  3. Customer Relationship Management (CRM)
  4. Transaction Management Foundation (TMF)

The focus on Macros shows that the goal of the enterprise is to achieve total profitability of Supply chain working together.

Supplier End

Supplier Relationship Management (SRM)

             Firm Side

Internal Supply Chain Management (ISCM)

                     Customer’s end

Customer Relationship Management (CRM)

Transaction Management Foundation (TMF)


Google’s Supply chain is most innovative among various IT service provider companies. The technology development leads to this innovative. As it is a IT company so the most of the process are agile in nature. The trends in the Market changes the supply chain of the company. In case of google, Mobile, 3D printing or Additive Manufacturing and Augmented Reality have enhanced the profitability. Augmented reality assist in Quality assurance and improvement in Efficiency of the company and would give best results in future too. It has reduced the transportation and warehouse cost of the business.

SRM of Google:

The supplier relationship management of Google is done in order to analyse the Design Collaboration, sources, negotiate, Buy and supply collaborations analysis. The Google has adopted the new technology which has impacted on the Supplier Relationship Management too. Mobile has increased the relationship between firm and its suppliers. Management is done by the help of Mobile device usage. The freight cost and the shipping cost is reduced by the usage of 3D printing technology adopted by google.

ISCM of Google:

The ISCM is analysed the following inside the firm or google company:

  • Strategic Planning- Infrastructure, Technology Development
  • Demand Planning
  • Supply Planning
  • Fulfilment/ Procurement
  • Field Service

In order to achieve the goal, google is mainly working on it. They do provide the best IT infrastructure. By redefining the jobs, they are analysing the firm productivity and progress. The skilled and well versed trainer candidates are performing with google and they are getting rewards too. They are always looking for the people who are more creative. The big data analysis is done by google in order to analyse and predict the future growth of the company.

Customer Relationship Management (CRM) of Google:

The customer relationship management of Google is highly proactive in nature. They use the big data analytics in order to analyse the customer data. The CRM deals with the Service Center or Call Centers, Market, Price, Sell, Order management. The Advertising the product of the company such as smart watches, Nexus etc. are done online and the offline basis. They are analysing the market trend and then projecting the product in to the market.

Transaction Management Foundation (TMF) of Google

On the TMF, all the three macros laid. It is the providing support to all the macros. It mainly gives preference to the Automation and the building the transaction management within the organisation. The Automation adopted by the google long back. Because of this they are the main players in the IT. This concept of the TMF shows the integrated of store and data process excelled in division and enterprise level.

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