Answered Essay: as a new entry entrepreneur which one is better to put up business- national or

as a new entry entrepreneur which one is better to put up business- national or international business? and why?

Expert Answer

As a new entry entrepreneur, it is better to put up national business because international business is more risky and uncertain than national business. The risk factors involved in international business include political risk, exchange risk , cross – cultural risk and commercial risk. Setting up business nationally is less risky as the entrepreneur would be familiar with the market and other conditions prevailing in the home country . By gaining experience in the national market, the entrepreneur can venture into international business .

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