As an individual, you will analyze five (5) trends you see as impacting today’s society and which impact the opportunity or business concept you want to explore. These trends should cover areas such as environmental, political, social, economic, micro- and macro-level factors. The focus should not solely be on technology trends or industrial issues. Take a broad look at the external environment. You will in one paragraph each describe what the trend is, evidence for the trend, opportunities the trend supports, and threats the trend creates. If there is also a counter-trend you should identify it.
To do this assignment you need to first, identify the trend, second, what do you consider this trend (opportunity, threat, or both for different industry), finally, what is the industry or industries that would be affected by this trend.
Brief example, the percentage of working women is increasing (social trend), this is creating opportunity for many businesses. E.g. Day care, restaurants, fashion industry, food industry
The trends paper should be no more than three pages in length. Footnote citations to evidence are appropriate and suggested.
