Answered Essay: Assignment – Understanding a Marketing Environment Your firm is considering the introduction of a new completely

Assignment – Understanding a Marketing Environment

Your firm is considering the introduction of a new completely electric automobile into the U.S. market. The firm is currently undecided as to whether this vehicle should be an expensive, high-end product (e.g., Tesla Model S, P100D) or a low-priced product (e.g., Chevrolet Bolt). The firm does not produce vehicles of any type at present. Introduction of a new car will require a significant investment in development and in physical capital acquisition. The CEO has turned to you, the VP for Marketing, for guidance. Using the Cloudcab Small Jet Taxi Service case study in the Appendix to Chapter 2 as a guide, prepare a report which addresses the five components of the “Competitive Environment” section and which makes a recommendation as to whether the company should go ahead or should not go ahead with the investment. The five components that must be addressed are:

• Threat of New Entrants

• Rivalry among Existing Firms

• Threat of Substitute Products

• Bargaining Power of Buyers

• Bargaining Power of Suppliers

The paper must cover thoroughly all five components and include the go/no-go recommendation along with your reasons for the recommendation.

The specific course learning outcomes associated with this assignment are:

• CO-1: Gain a basic understanding of the dynamic world of marketing including the type and direction of the changes that are underway.

• CO-2: Understand the importance of marketing planning and the types of information and research required to reach business-to-consumer and business-to-business markets including how to target specific segments of each.

• CO-7: Use technology and information resources to research issues in international marketing.

• CO-8: Write clearly and concisely about international marketing using proper writing mechanics.

Expert Answer

Firstly I would like to thanks for this interesting question.

As you know that in day today world all the people should know about to bargain the product so that they cannot be able to get the expensive prices of any product. The main threat while starting any automobile company is that they have to make their name in the challenging market where lots of people are doing the same work , so they have to make offers for customers so that the customers gets attracted from the offers and starts to buy the products in a ease manner and also good for spreading the brand name.
Now i would like to tell some of the importance of marketing planning is that it is a systematic and discipline exercise to formulate market strategies as if we make strategies we will always ready to face any type of difficulties .Marketing planning is a activity in which people can able to interact with the other people to spread their work in a better manner like business to customer relationship is very crucial in these type of work and also very helpful in achieving targets of the organisation.
Now i would like to tell you tell you that an international marketing is much more difficult as compare to domestic marketing as they have to face lots of problems like they have difficulties in currency exchange as the rates may vary from time to time so we cannot able to take risk that if the market value drops our value will also drop. Secondly , the international markets will not supports the domestic trades as they have to face a lot of problems while establishing their market while no one will supporting them. Terrorism is the another example which is being faced by the international traders as whole world is always in the fear about terrorism around ,as this can be happen anytime and anywhere in the world.
So, these are some points which show that while doing setup for international trading what problems would be faced by the people.

Buy Essay
Calculate your paper price
Pages (550 words)
Approximate price: -

Help Me Write My Essay - Reasons:

Best Online Essay Writing Service

We strive to give our customers the best online essay writing experience. We Make sure essays are submitted on time and all the instructions are followed.

Our Writers are Experienced and Professional

Our essay writing service is founded on professional writers who are on stand by to help you any time.

Free Revision Fo all Essays

Sometimes you may require our writers to add on a point to make your essay as customised as possible, we will give you unlimited times to do this. And we will do it for free.

Timely Essay(s)

We understand the frustrations that comes with late essays and our writers are extra careful to not violate this term. Our support team is always engauging our writers to help you have your essay ahead of time.

Customised Essays &100% Confidential

Our Online writing Service has zero torelance for plagiarised papers. We have plagiarism checking tool that generate plagiarism reports just to make sure you are satisfied.

24/7 Customer Support

Our agents are ready to help you around the clock. Please feel free to reach out and enquire about anything.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.


Let us write that nagging essay.


Submit Your Essay/Homework Instructions

By clicking on the "PLACE ORDER" button, tell us your requires. Be precise for an accurate customised essay. You may also upload any reading materials where applicable.


Pick A & Writer

Our ordering form will provide you with a list of writers and their feedbacks. At step 2, its time select a writer. Our online agents are on stand by to help you just in case.


Editing (OUR PART)

At this stage, our editor will go through your essay and make sure your writer did meet all the instructions.


Receive your Paper

After Editing, your paper will be sent to you via email.

× How can I help you?