Answered Essay: Assignment – Understanding a Marketing Environment Your firm is considering the introduction of a new completely

Assignment – Understanding a Marketing Environment

Your firm is considering the introduction of a new completely electric automobile into the U.S. market. The firm is currently undecided as to whether this vehicle should be an expensive, high-end product (e.g., Tesla Model S, P100D) or a low-priced product (e.g., Chevrolet Bolt). The firm does not produce vehicles of any type at present. Introduction of a new car will require a significant investment in development and in physical capital acquisition. The CEO has turned to you, the VP for Marketing, for guidance. Using the Cloudcab Small Jet Taxi Service case study in the Appendix to Chapter 2 as a guide, prepare a report which addresses the five components of the “Competitive Environment” section and which makes a recommendation as to whether the company should go ahead or should not go ahead with the investment. The five components that must be addressed are:

• Threat of New Entrants

• Rivalry among Existing Firms

• Threat of Substitute Products

• Bargaining Power of Buyers

• Bargaining Power of Suppliers

The paper must cover thoroughly all five components and include the go/no-go recommendation along with your reasons for the recommendation.

The specific course learning outcomes associated with this assignment are:

• CO-1: Gain a basic understanding of the dynamic world of marketing including the type and direction of the changes that are underway.

• CO-2: Understand the importance of marketing planning and the types of information and research required to reach business-to-consumer and business-to-business markets including how to target specific segments of each.

• CO-7: Use technology and information resources to research issues in international marketing.

• CO-8: Write clearly and concisely about international marketing using proper writing mechanics.

Expert Answer

Firstly I would like to thanks for this interesting question.

As you know that in day today world all the people should know about to bargain the product so that they cannot be able to get the expensive prices of any product. The main threat while starting any automobile company is that they have to make their name in the challenging market where lots of people are doing the same work , so they have to make offers for customers so that the customers gets attracted from the offers and starts to buy the products in a ease manner and also good for spreading the brand name.
Now i would like to tell some of the importance of marketing planning is that it is a systematic and discipline exercise to formulate market strategies as if we make strategies we will always ready to face any type of difficulties .Marketing planning is a activity in which people can able to interact with the other people to spread their work in a better manner like business to customer relationship is very crucial in these type of work and also very helpful in achieving targets of the organisation.
Now i would like to tell you tell you that an international marketing is much more difficult as compare to domestic marketing as they have to face lots of problems like they have difficulties in currency exchange as the rates may vary from time to time so we cannot able to take risk that if the market value drops our value will also drop. Secondly , the international markets will not supports the domestic trades as they have to face a lot of problems while establishing their market while no one will supporting them. Terrorism is the another example which is being faced by the international traders as whole world is always in the fear about terrorism around ,as this can be happen anytime and anywhere in the world.
So, these are some points which show that while doing setup for international trading what problems would be faced by the people.

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