1. Marketing is the process in which a product is intiated from an idea and it ends up at the customer’s end after being complete. There are several features of the product that are included in it to make it a complete product. These features are calles as the 4P’s of Marketing designed by Philip Kotler. The 4P’s include Product, Price, Place and Promotion. All the above 4 factors helps in designing of a product from its start to its completion and thereby presenting it to the end customer.
The distinctions between marketing and marketing management are:
2. An organisation according to me with an Excellent Marketing technique is Apple. It has a marketing technique of its own and does not follow the traditional marketing technique which is what makes it even special.
Product: Apple is a company which designs its product with the best of the best technology. There is no doubt about the quality of product that Apple produces.
Price: It also prices the product which makes it a product of a different league. None of the competition companies have been able to match what Apple has given over the years. It creates a niche of its own in the market unlike other companies who depend on customer’s preferences.
Place: Apple has a very strong distribution network where the supplier’s depend on the company’s decisions. Such is the power of Apple with its diversified network of distributors and suppliers all around the world.
Promotion- The promotion strategy that Apple follows is one of its kind. It promotes the product in such a way that the customer’s preferences changes according to their features included in the product. Apple doe not depend on customer surveys while designing its product. It believes in giving something new each time it introduces itself with a new product in the market. The best example is the Ipod. The promotion strategy of Apple also revolves around the same concept of showcasing the new thing as the NEXT BIG THING
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