Answered Essay: Brainstorm some Political, Regulatory an Customer Driven key strategic trends

Brainstorm some Political, Regulatory an Customer Driven key strategic trends for a fitness club.

Expert Answer

More than 40 million People in America are a member of any health care or fitness club. Politicians have aggressively promoted health care trends anticipating the importance of fitness to fight with unprecedented diseases or viral attacks. The rules and policies for fitness industry can be summarised as shaping this industry in such a way that the ratio of space available per customer should be maintained, and also, the tax obligation is not much. The instructor should be available to the People who have newly joined that community. For the case of emergency, arrangements should be available in the club. These are the primary and most important external factors which shape the standard gym or a fitness club in the USA.

Consumers have nowadays started appreciating the co-created experience. Every customer has some specific needs and expectations. The trainer or the supporter needs to identify those expectations. This is required to accumulate a huge amount of customer insights and work on the important touch points. As in this kind of industry, physiological and safety needs have to be fulfilled to keep them motivated towards fitness and its importance. Also, a facilitative type of leadership is required by the coach or instructor so as to maintain the environment of support and help. This would be done by providing a clean and comfortable environment. The instructor should be a fitness graduate or may have done a certificate or something can further enhance the value of the offerings by the club. Also, a flexible timing availability is also a key strategic trend in this kind of industry.

Thus by including all the aforementioned service delivery, a fitness club can project itself and may enjoy a diversification by taking a stand in all those service attributes.

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