Answered Essay: Brainstorm some Social, Economic and Demographic key strategic trends for a

Brainstorm some Social, Economic and Demographic key strategic trends for a fitness club .

Expert Answer

A fitness club offers exclusive services for men and women to, create, build and maintain their fitness level using exercise equipment, diet plan and customized training sessions. It is now a common phenomenon that people opt for a fitness club to look after their fitness level, general well being and exercises.
Social trends are supporting to the cause of fitness clubs. Societies are opening up and breaking the shackles of restrictive traditions. Men and women are coming out on equal terms and joining the avenues such as fitness club. It has been possible due to the increase in the quotient of the cultural dimensions such as indulgence and individualism. Further, uncertainty avoidance index has also come down and people now accept interaction with the broader set of people. These developments and changing trends have benefitted entities such as fitness clubs.
Economic trends are also changing. With globalization, new employment opportunities are being created and purchasing power of people has increased. Hence, there is the availability of more disposable income to spend. Further, fitness clubs are able to bring in more sophisticated devices and equipment to help their members. A method of free trial also helped these fitness clubs to attract people. Hence, economic trends are also supporting the establishment of new fitness clubs and people are willing to join them.
W.r.t. the demographic trends, people are getting educated, well versed with the media and internet and population has bigger segments with the higher income. Further, there is a growing trend that men and women, both are working. It means that fitness requirement is for en as well as for women. Further, suburban areas as well as rural areas have people with good disposable income. It means that the market for fitness club has expanded with the change in demographic trends and these clubs should enter into untapped markets.

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