Answered Essay: Brands cannot be expected to last forever’ versus ‘There is no reason for a brand to ever become obsolete.’

Brands cannot be expected to last forever’ versus ‘There is no reason for a brand to ever become obsolete.’

Expert Answer

To understand if a brand can stay forever or will it become obsolete, it is important to define the horizon. What are we looking at, is it a short term? Or long term? Or forever?

In case it is an eternity, we definitely cannot comment because dynamics can change in many ways. The World what everyone saw during 1990s, during 2000s and now are entirely different. In such a fast paced world, all that which can be taken into consideration is only a relatively decent period like some 20 to 30 years.

We all know every decent company/ brand will have a great time of its own. There will be periods of sustained under par ness and periods of magnificence as well. For a brand to survive the longest possible there should be immense capital going into R&D to stay competitive and in fact ahead of current day’s competition. This is where great companies have exceeded. They may have to constantly look for inventions, researches, keep ways to improve brand value, innovations etc. There is that odd risk one may have to take to sustain for a longer period. One such odd risk may back fire and there ends the brand and its value.

But this is not to say all brands will win or all brands will fail. There are certain brands that could have been revived with better management and better innovative lens. There are brands that moved a little slower than their peers and became obsolete one day. Bands should have a good flexibility factor as they have to deviate from their tried and tested formula at crunch tines.

Brands that continue to maintain diversified portfolio of products may sustain in the longer run. This portfolio will help them run through cash crunches, competition, and will let the brand have breathing space if one of the products in the portfolio is misfiring.

Take the example of NOKIA, once leader of affordable handsets in many nations but then they were way behind in the competition. They could not catch the turn of events towards smartphones and now they are almost obsolete though they are striving to get back into markets. Once a household name in smaller and medium growing nations, now it is struggling to get its identity now.

Take the example of Coca-Cola- It had its own share of tough times, but re-invented itself through pain and is still a strong brand.

Buy Essay
Calculate your paper price
Pages (550 words)
Approximate price: -

Help Me Write My Essay - Reasons:

Best Online Essay Writing Service

We strive to give our customers the best online essay writing experience. We Make sure essays are submitted on time and all the instructions are followed.

Our Writers are Experienced and Professional

Our essay writing service is founded on professional writers who are on stand by to help you any time.

Free Revision Fo all Essays

Sometimes you may require our writers to add on a point to make your essay as customised as possible, we will give you unlimited times to do this. And we will do it for free.

Timely Essay(s)

We understand the frustrations that comes with late essays and our writers are extra careful to not violate this term. Our support team is always engauging our writers to help you have your essay ahead of time.

Customised Essays &100% Confidential

Our Online writing Service has zero torelance for plagiarised papers. We have plagiarism checking tool that generate plagiarism reports just to make sure you are satisfied.

24/7 Customer Support

Our agents are ready to help you around the clock. Please feel free to reach out and enquire about anything.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

HOW OUR ONLINE ESSAY WRITING SERVICE WORKS

Let us write that nagging essay.

STEP 1

Submit Your Essay/Homework Instructions

By clicking on the "PLACE ORDER" button, tell us your requires. Be precise for an accurate customised essay. You may also upload any reading materials where applicable.

STEP 2

Pick A & Writer

Our ordering form will provide you with a list of writers and their feedbacks. At step 2, its time select a writer. Our online agents are on stand by to help you just in case.

STEP 3

Editing (OUR PART)

At this stage, our editor will go through your essay and make sure your writer did meet all the instructions.

STEP 4

Receive your Paper

After Editing, your paper will be sent to you via email.

× How can I help you?