Answered Essay: Case 2.1 Twitter Use the following video: https://www.youtube.com/watch?v=BGirUZq1WtQ

Case 2.1 Twitter

Use the following video: https://www.youtube.com/watch?v=BGirUZq1WtQ

Respond to the 3 video case questions in at least 700 words.

case As most know by now, Twitter allows users to express themselves by creating content in the form of 140-character tweets and sharing them with followers. For the majority of users, Twitter is a great way to get news and other content delivered in bite-size form from friends, public figures, and businesses, while also allowing users to distribute this type of content to their own followers. Other types of users derive different benefits from Twitter For journalists and news organizations, Twitter is the fastest way to deliver breaking news and other work to their audiences. For celebrities, Twitter is a unique and personal way to interact with fans, sometimes one-to-one, but more often on a one-to-many basis, like Katy Perry does with her over-80-million followers. This complex web of social connections has helped Twitter grow into an online juggernaut with 288 million monthly active users and 500 million tweets sent per day as of 2015 Twitter has focused mostly on growing its base of active users, but these social connections dont represent a viable business model on their own. Thats why Twitter has also continued to innovate and provide tools for another type of user: companies of all shapes and sizes looking to find new customers amidst the flurry of tweets and conversations. What

Case As most know by now, Twitter allows users to express themselves by creating content in the form of 140-character “tweets” and sharing them with followers. For the majority of users, Twitter is a great way to get news and other content delivered in bite-size form from friends, public figures, and businesses, while also allowing users to distribute this type of content to their own followers. Other types of users derive different benefits from Twitter For journalists and news organizations, Twitter is the fastest way to deliver breaking news and other work to their audiences. For celebrities, Twitter is a unique and personal way to interact with fans, sometimes one-to-one, but more often on a one-to-many basis, like Katy Perry does with her over-80-million followers. This complex web of social connections has helped Twitter grow into an online juggernaut with 288 million monthly active users and 500 million tweets sent per day as of 2015 Twitter has focused mostly on growing its base of active users, but these social connections don’t represent a viable business model on their own. That’s why Twitter has also continued to innovate and provide tools for another type of user: companies of all shapes and sizes looking to find new customers amidst the flurry of tweets and conversations. What

Expert Answer

Twitter For Business

  1. How have American Express, Morton’s Steakhouse, and Burberry’s used Twitter?

Maintaining an active Twitter presence is just as important and as useful for Fortune 500 companies as it is for smaller local businesses. The video briefly mentions several companies who launched unique Twitter marketing and outreach campaigns, such as American Express, Morton’s Steakhouse, and Burberry, but the possibilities for marketing on Twitter are limited only by users’ imaginations. Businesses can ask their followers to tweet pictures of themselves using particular products, and award prizes or special deals to the most creative submissions; they can engage with customer service requests on a one-to-one basis, earning valuable customer loyalty in the process; they can request that their followers retweet particular tweets, extending their reach to their followers’ networks as well; or they can participate in trending hashtag topics that are relevant to their business to increase their exposure.

These techniques are simple and cost-effective even for smaller businesses—most of them are baseline features of Twitter and cost nothing but time and energy to execute.

  1. What steps does the video indicate a company should take to get started on Twitter?

Simply create a user handle and profile that reflect your unique identity of your business then monitor trans, watch your industry, and when you are ready join the conversation, be ready to help a customer a second when they are in need by using an app apply, use retweets to create promtions that can attract new business, when you are ready to the message further reach new customers by promoting those tweets and grow your follower base

Twitter is a public relation tool and helps business to publicize a new product or service. Twitter also helps businesses to expand their reach and connect with new and existing customers. Here are some ways your business can leverage Twitter.

  • Create a user handle and profile of the business to increase your brand awareness.
  • Watch your industry and start following customers, business partners, suppliers, contractors, competitors, monitor the trends and increase the impact of your marketing by using tweets to regularly communicate with your followers.
  • Provide timely customer service – Use Twitter to quickly and easily respond to support queries. That will help you develop a good reputation for your business, and strong relationships with customers.
  • Use retweets to create promotions that can attract new business.

3.What are some Twitter features and products that businesses can use that are noted in the video?

Twitter has continued to launch new ways for businesses to better engage with their followers online. The Twitter Analytics series of tools allows users to gain deeper insight into their Twitter experience. With Twitter Analytics, users can quickly isolate and compare their account’s most popular tweets, obtain valuable demographic knowledge about their followers, and track mentions and keywords to better understand the conversation surrounding their business.

Twitter has continued to launch new ways for businesses to better engage with their followers online.Twitter Analytics allows you to take your data to a more detailed level. Use of Twitter analytics helps users to get a deeper insight of the number of retweets, replies, followers, impressions or keywords to better understand the conversation surrounding their business.

Twitter Analytics also has tools to identify an account’s most influential followers—people with social influence who are particularly devoted to the brand and products.

Twitter Analytics can also identify the most influential followers, you can quickly see how people engage with your Tweets over time and explore the interests, locations and can obtain demographics of your followers. Working together with these users can bring incredible value to any business.

Twitter Analytics can also measure the impact of other types of Twitter marketing efforts, such as Promoted Tweets and Promoted Accounts, which improve a company’s results in different types of Twitter searches for certain topics.

  • Promoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers.

Users can also measure the impact of Twitter’s fledgling Twitter Cards feature, which is an embeddable “card” with the capability of displaying pictures, videos, and text together in various combinations. The value of Twitter Cards to marketers is that they stand out from regular text tweets, especially on mobile devices, leading to higher rates of clicks and retweets. Twitter Analytics and services like Promoted Tweets and Promoted Accounts are paid services that Twitter hopes will become indispensable to all businesses.

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