Answered Essay: Consider the competitive strategies related to market segmentation. Explain why it is important for a

Consider the competitive strategies related to market segmentation. Explain why it is important for a health care provider to consider their internal analysis/value chain in the market segmentation process.  This assignment should be no more than three paragraphs

Expert Answer

Basis for market segmentation:

Demographic segmentation

geographic segmentation

Psychographic segmentation

Behavioral segmentation

product segmentation

benefit segmentation

volume segmentation

To get the competitive advantage, the above segments must be subjected to the strategies like realistic segmentation, ability to reproduce and identify the market segments, length of the tenure like long term stability of the segment, and the ability for our marketing and sales team to get to the segment – practical logistics and capable supply chain management systems.

It is important for the health care providers to consider the above analysis and internal analysis, value chains of the market segmentation process to be successful.

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