Answered Essay: Consider the types of information systems discussed in the chapter. What other systems could interact

Consider the types of information systems discussed in the chapter. What other systems could interact with the POS system as it processed a sale?

Expert Answer

Marketing Communications are the means by which firms takes an effort to inform the consumers and also to persuade them to buy their products that are available in the market and also to remind its target markets, using both direct and indirect means, about the brands they sell as well as to convey the information about the company as a whole. Various Information Systems are now adapted by the Companies in order to meet the motives of the Market Communication processes.

Accordingly, various systems could interact with the POS system as it processed a sale:

·         Efficient POS Software: Apart from the generic functions of accepting cash and credit or debit cards for the sale transactions, software could be so designed that takes care of the entire Point of Sale operations in one integrated system.

·         Advanced features should be in-built the POS software that captures all the relevant details of the customers in order to ensure the essence of CRM. The system should further help in integrating the inventory system in place so as to keep a track of all the available products on the shelves as well as at the warehouses.

·         The system may also include the Financial module of Budgeting so that the income generated from the POS is channelized in the most efficient way.

·         There should also be Marketing analytical tools in place so as to understand the performance of overall marketing efforts that goes into reaching out to the customers in the most efficient way.

·         There could be tie-ups with the Third-party applications as well so that the payment transactions could be routed through those applications as well without manual intervention in the picture.

·         The Hardware part should also be compatible with the employees who take care of the customers at the POS, fully equipped with Barcode scanner for the products, a monitor screen to capture the relevant data of the customers and for the billing purpose along with the key board to input the data into the system, the card reader in place, the currency chest drawers as well the printer to print the bills for the customers at POS.

·         The system should also be well designed so as to incorporate the after-sales features as well into the system.

·         Wireless connection with touch-screen systems are always an added advantage to the employees to helps serve the customers faster and better.

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