Answered Essay: Decide on a product or business that you want to Market on the Internet. You will begin to outline your

Decide on a product or business that you want to Market on the Internet. You will begin to outline your Internet Marketing Plan. Make sure you use the APA format including the title and reference pages. Using the seven-step e-marketing plan outline, develop 1-2 pages that addresses the following: Describe the product or business. What need does it fulfill? Why is it a good idea to deliver this product or service over the Internet? Describe the positioning strategy for your campaign. Outline the objectives of your strategy. Identify and describe the target market of your campaign (Who are you selling to? Be specific.) Perform a SWOT analysis for your product or business. Develop a domain name for your website; why is this name the right domain name for your business? Does it tie back to your positioning strategy? Develop a budget for your marketing plan.

Expert Answer

Product : Walking aid for Cerebral palsy affected kids

This product acts as a walking aid in supporting the kids of Cerebral Palsy walk. The kids who are affected with Celebral Palsy will have difficulty in sitting by themselves and walking by themselves. They need some aid or support to sit and to walk. This walking aid has a harness which is tied to the kid as well as to the adult who makes the kid walk.

This walking aid fulfills the kids desire to walk on his or her feet. Since CP (Cerebral Palsy) affected kids cannot walk by themselves, this walking aid keeps the kid moving along with the adult, thus ensuring that they can enjoy the feel that their legs are moving.

There are many kids around the world who cannot walk, who are affected by CP. Delivering this product over internet helps in educating the parents of the kids with similar issues. It helps in providing a new lease of life to the CP kids. CP walking aid should be known to all the distressed parents. And the only way that could happen is by advertising over internet.

Positioning strategy : The positioning strategy used here is affordable pricing and availability at majority of the places.

  • Keeping the cost of the walking aid affordable to all.
  • Ensuring that the walking aid is available to all irrespective of the class they belong to.
  • Ensuring that the aid is available in all the leading stores

Target market – CP kids of age ranging from 2 to 5.


  • Strengths :
  1. There are no much competition in this area.
  2. High demand
  • Weakness :
  1. Kids who can walk with minimal support cannot use this
  2. Taller kids cannot use this
  • Opportunity :
  1. There will be huge demand in International market
  2. Can partner with pediatrics division in all the hospitals for free marketing and advertising
  • Threat :
  1. Threat of counterfeit products
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