Answered Essay: Describe the strengths and weaknesses of Logitech, identigy the opportunities for Logitech and explain is Logitech has a distinctive

Describe the strengths and weaknesses of Logitech, identigy the opportunities for Logitech and explain is Logitech has a distinctive competency, If yes, what is it. Include references

Expert Answer

Logitech Strength:

1.       It is one of the biggest peripheral device maker in Computer world

2.       It provides enhanced interface for customer’s digital devices.

3.       It is known for its innovation and design

4.       It has diversified patent portfolio and kept on winning various industry awards for design and innovation.

5.       It has strong sense of future requirement and ability to shape them in great products.

Logitech Weakness:

1.       It has limited offering to computer mouse and trackball. It is trying to broaden its product category but their popularity doesn’t reach to great level.

2.       Overall product design and packaging is sometime inconsistent which dilutes its brand value.

3.       Customer experience in all culture doesn’t go with its brand value.

4.       Slow to react quickly to change with multiple language and distribution needs.

Logitech Opportunities:

1.       Great Opportunity to strengthen its overall branding and product range.

2.       Improve the inconsistencies in packaging by implementing effective packaging style guides across all categories.

3.       Leverage the company’s worldwide market share in customer’s mind.

4.       Use retail partners to create new visual system through stronger brand POP display.

Innovation in peripherals devices is the distinctive competency of Logitech. The company is investing a good amount of resources in R&D to create value for its customers. It is always ahead of the market in its offering and match with change in technology with great comfort.

References:

Logitech compnay website

Case study on ibscdc website

 

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