Answered Essay: Discuss the following statement and what are the pros and cons .Branding has changed with the use of

Discuss the following statement and what are the pros and cons .Branding has changed with the use of social media and the weight of peoples opinions towards a specific product or brand. With the low cost and powerful effect of brand communities, smart companies are empowering their employees to “get the word out” using social media as a primary channel. The Marketing department has gotten a lot bigger!

Expert Answer

Branding has evolved in the age of social media wherein it is not only the marketing department who are responsible for the branding of a company or a product, instead all those associated with the company and are savvy in using the social media as an influencing platform are responsible for projecting the positive aspects of the company to outside world.

Nowadays most companies or products have dedicated pages or “walls” dedicated to them wherein consumers can come and post their reviews. A trend has emerged where some consumers post positive feedback and act as strong protectors for the brand and play a key role in brand advocacy. Employees of the company are also actively involved in propagating the brand while there are also instances where consumers have punished companies for failing their promised performance and the bad reputation has really quickly propagated in the social media.

The major advantages for such brand advocacy are:-

  • Honest opinions by employees and consumers provide a sense of trust to new adopters.
  • Very efficient and effective form of communication to directly address the concern of the consumers.
  • “Word of mouth” recommendations work a lot better in building brand image and loyalty.

The disadvantages arising out of this are:-

  • This can take the shape of a propaganda by certain companies which distort the signal and communication.
  • Ambush marketing can prevail where competitors try to belittle each others product and brand without focussing on the needs of the customer and presence of a regulator.
  • It is difficult to segregate between genuine and fake reviews and require a large effort on the part of companies and consumers to monitor the social media and gain insight out of these posts.
Buy Essay
Calculate your paper price
Pages (550 words)
Approximate price: -

Help Me Write My Essay - Reasons:

Best Online Essay Writing Service

We strive to give our customers the best online essay writing experience. We Make sure essays are submitted on time and all the instructions are followed.

Our Writers are Experienced and Professional

Our essay writing service is founded on professional writers who are on stand by to help you any time.

Free Revision Fo all Essays

Sometimes you may require our writers to add on a point to make your essay as customised as possible, we will give you unlimited times to do this. And we will do it for free.

Timely Essay(s)

We understand the frustrations that comes with late essays and our writers are extra careful to not violate this term. Our support team is always engauging our writers to help you have your essay ahead of time.

Customised Essays &100% Confidential

Our Online writing Service has zero torelance for plagiarised papers. We have plagiarism checking tool that generate plagiarism reports just to make sure you are satisfied.

24/7 Customer Support

Our agents are ready to help you around the clock. Please feel free to reach out and enquire about anything.

Try it now!

Calculate the price of your order

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.


Let us write that nagging essay.


Submit Your Essay/Homework Instructions

By clicking on the "PLACE ORDER" button, tell us your requires. Be precise for an accurate customised essay. You may also upload any reading materials where applicable.


Pick A & Writer

Our ordering form will provide you with a list of writers and their feedbacks. At step 2, its time select a writer. Our online agents are on stand by to help you just in case.


Editing (OUR PART)

At this stage, our editor will go through your essay and make sure your writer did meet all the instructions.


Receive your Paper

After Editing, your paper will be sent to you via email.

× How can I help you?