Answered Essay: Dynamic pricing is seen to be in action when: Question 17 options

Dynamic pricing is seen to be in action when:

Question 17 options:

buyers and sellers can view and compare prices for products sold online.
prices are varied for individual customers.
a company figures out how much it costs to make a product or deliver a service and then sets the price by adding a profit to the cost.
when the pricing strategy taps into the belief that a high price means high quality.
a low price is set in order to attract customers and gain market share.


Question 18 (1 point)

Question 18 Unsaved

Competition enters the marketplace once the product observes success. This is usually the characteristic of a product’s:

Question 18 options:

development stage.
introduction stage.
growth stage.
maturity stage.
decline stage.


Question 19 (1 point)

Question 19 Unsaved

A company’s mission looks to articulate:

Question 19 options:

where the business is going.
why the business exists.
what the business will want to accomplish with its marketing strategy.
how the business will accomplish its marketing objectives.
what sales level is required to start making a profit.


Question 20 (1 point)

Question 20 Unsaved

In the context of marketing research, substantiality:

Question 20 options:

identifies and estimates the size of a segment.
has to do with consumer preferences.
studies if the segment is large and profitable enough to justify an investment.
studies if a business can communicate with and reach the segment.
studies if a small business is capable of designing an effective marketing program that can serve the chosen market segment.


Expert Answer


17.prices are varied for individual customers.

18.growth stage.

19.what the business will want to accomplish with its marketing strategy.

20. studies if the segment is large and profitable enough to justify an investment.

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