Answered Essay: Explain in 250 words how TOMS Shoes vision/mission have a positive competitive

Explain in 250 words how TOMS Shoes vision/mission have a positive competitive advantage.

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Expert Answer

Today’s world is in a Position, where every one wants to become generous, humble, nature/eco friendly and helpful. But unfortunately the ability to sepnd time or money or energy is not there to be so. Hence people are looking ways to ge good and generous with actually spending that much and similarly want to be nature/eco friendly without hvaing to spend that time/energy. And when they get an oppurtunity that makes them feel generous with actually spending huge, they grab it. One such istance is the TOm’s shoes. The Vision of Tom Shoes “With every pair (of shoes) your purchase, TOM’s will give a pair of new shoes to a child in need: one for one gives oppurtunity to be generous and help somebody in some corner of the world, by actually not spending Much, but just buy a shoe for youself. that made the base concept a real Hit and people started buying them in hope of helping some body as well actually buying them a pari of shoes. This gave a huge competitive advantage to TOM, on the basis of its CSR activity embeded into their vision.

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