Answered Essay: For MBA program playing simulated marketplace, how do you increase when they say your

For MBA program playing simulated marketplace, how do you increase when they say your company is in low demand? I understand about the ad placement and all–but numbers wise–what do I need to adjust in my strategic marketing?

Expert Answer

Company is in low demand means:

  • The sales of the products or services of the company is decreasing
    • Have short term discounts
    • Have short term promotions
    • Increase sales offers and get more shelf space
    • Reduce costs and increase efficiency (In the long run)
  • The sales of the company products as well as products of the competitors is decreasing . Which means industry is dying, so new substitutes have come up:
    • Here needs to intervene in product or service innovation.
    • New market entry
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