Answered Essay: For this assignment, you're going to have to argue for a decision. Using the graph write a paper of at least

For this assignment, you’re going to have to argue for a decision. Using the graph write a paper of at least 600 words, with at least 2 references (APA format), that suggests a solution and defends it. Be sure to include the evidence from the spreadsheet that supports your decision.

Here is the scenario: You are advising the owner of Widgets R Us on whether to hire an outside marketing company to do a campaign for your latest widget or if you’re going to develop the marketing in house. What are you going to recommend and why?

Remember, there are reasons besides economic ones to make decisions. For example, who controls the product? How long will the different options take? Considering and addressing these types of questions in your assignment paper will show you are preparing to work as a business leader.

Outside Marketing for New Widget
Quick Click Marketing WeSellU Cosmic Marketing
Base Contract $4,000.00 $3,950.00 $4,300.00
TV ad creation $10,000.00 $10,500.00 $9,900.00
TV ads in select markets $250,000.00 $250,000.00 $250,000.00
Market segment identification $2,000.00 NA $2,750.00
Direct Mail – 10,000 pieces $4,000.00 $4,100.00 $3,800.00
Internal Marketing for New Widget
Low High
TV ad creation $4,000.00 $12,500.00
TV ads in select markets $250,000.00 $250,000.00
Market segment identification $0.00 $1,400.00
Direct Mail – 10,000 pieces $3,900.00 $4,200.00

Expert Answer

Looking at the data, the cost item ‘TV ads in select markets’ can be kept outside consideration as for all the options, it has the same cost (i.e. it is an irrelevant cost). Also, we do not know, whether we can split the items within different options i.e. say doing ‘TV ad creation’ from Outside Marketing and ‘Market segment identification’ from Internal Marketing and so on. Hence one of our assumptions is that we can’t split the items in this way and we have to select the package as a whole. The graphical analysis that follows in shown below.

The graph suggests that for all three outside vendors’ cases, the total cost comes outside the range of low and high estimates of the internal case. Hence if the condition of item splitting is not there, definitely the internal marketing will be more cost effective. Logically speaking, the splitting option will also give a conclusion in favor of the internal marketing as the cost of the base contract will add up in every case and the total cost of an individual item will be more in the case of any of the outside marketing possibilities. The following graphs confirm the same.

When considering the non-economic factors, we can say that we have to consider the effectiveness and quality of each campaign as well beside considering the cost. If we do it internally, we may not have enough capability to perform all the items. Widgets RU is a company having a distinctive capability in technology, but it may not have that in the field of marketing and sales promotion. For example, we may not be in a position to design proper TV commercials or make use of best technologies of software in market segmentation. On the other hand, internal efforts will be more in line with our business strategy and internally all the resources controllers will be more aligned with the strategy. External vendors will lack that. The efficiency or time associated with implementing these efforts is also an important consideration we need to consider in this case. If it takes too long to launch these initiatives then we may not get the best outcome in terms of the revenue.

Buy Essay
Calculate your paper price
Pages (550 words)
Approximate price: -

Help Me Write My Essay - Reasons:

Best Online Essay Writing Service

We strive to give our customers the best online essay writing experience. We Make sure essays are submitted on time and all the instructions are followed.

Our Writers are Experienced and Professional

Our essay writing service is founded on professional writers who are on stand by to help you any time.

Free Revision Fo all Essays

Sometimes you may require our writers to add on a point to make your essay as customised as possible, we will give you unlimited times to do this. And we will do it for free.

Timely Essay(s)

We understand the frustrations that comes with late essays and our writers are extra careful to not violate this term. Our support team is always engauging our writers to help you have your essay ahead of time.

Customised Essays &100% Confidential

Our Online writing Service has zero torelance for plagiarised papers. We have plagiarism checking tool that generate plagiarism reports just to make sure you are satisfied.

24/7 Customer Support

Our agents are ready to help you around the clock. Please feel free to reach out and enquire about anything.

Try it now!

Calculate the price of your order

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.

HOW OUR ONLINE ESSAY WRITING SERVICE WORKS

Let us write that nagging essay.

STEP 1

Submit Your Essay/Homework Instructions

By clicking on the "PLACE ORDER" button, tell us your requires. Be precise for an accurate customised essay. You may also upload any reading materials where applicable.

STEP 2

Pick A & Writer

Our ordering form will provide you with a list of writers and their feedbacks. At step 2, its time select a writer. Our online agents are on stand by to help you just in case.

STEP 3

Editing (OUR PART)

At this stage, our editor will go through your essay and make sure your writer did meet all the instructions.

STEP 4

Receive your Paper

After Editing, your paper will be sent to you via email.

× How can I help you?