For this assignment, you’re going to have to argue for a decision. Using the graph write a paper of at least 600 words, with at least 2 references (APA format), that suggests a solution and defends it. Be sure to include the evidence from the spreadsheet that supports your decision.
Here is the scenario: You are advising the owner of Widgets R Us on whether to hire an outside marketing company to do a campaign for your latest widget or if you’re going to develop the marketing in house. What are you going to recommend and why?
Remember, there are reasons besides economic ones to make decisions. For example, who controls the product? How long will the different options take? Considering and addressing these types of questions in your assignment paper will show you are preparing to work as a business leader.
|Outside Marketing for New Widget|
|Quick Click Marketing||WeSellU||Cosmic Marketing|
|TV ad creation||$10,000.00||$10,500.00||$9,900.00|
|TV ads in select markets||$250,000.00||$250,000.00||$250,000.00|
|Market segment identification||$2,000.00||NA||$2,750.00|
|Direct Mail – 10,000 pieces||$4,000.00||$4,100.00||$3,800.00|
|Internal Marketing for New Widget|
|TV ad creation||$4,000.00||$12,500.00|
|TV ads in select markets||$250,000.00||$250,000.00|
|Market segment identification||$0.00||$1,400.00|
|Direct Mail – 10,000 pieces||$3,900.00||$4,200.00|