Answered Essay: Given the unique characteristics of services, what potential ethical issue could arise in service

Given the unique characteristics of services, what potential ethical issue could arise in service marketing and delivering?how can a service marketers prevent ethical challenges and convey a sense of trust to customers?

Expert Answer

Being ethically correct in marketing and in business is very tough. By delivering unethical situation for your business as well as market is very essential plant to build a better ethically rich Company. By providing ethical services in marketing as well as in your business strategy, facing the problem is very frequent.

The main ethical issues which are faced in marketing are as follows

  • Stereotyping

About something you can easily get stereotyped bio competitors of just by the having a stereotype impression on the public can lead your business to a huge loss.

  • Vulnerable audiences

Audiences are very vulnerable to the marketing strategies of the product as well as businesses. If a company had a negative impact on a customer then that customer would not be talking to the company for a long time and will also influence other customers for not being positive towards your company. Hence vulnerability of the audience is also a key essential ethical issues in marketing.

  • Competitor tactics

As marketing Industries there are competitors who always try to negatively publicized your company against the audiences order customers. This situation creates an ethical dilemma for your organisation beard these ethical practices also provoke your organisation to be unethical towards the same competitor.

Why maintaining and ethical work structure and being cautious in every step can prevent service marketers issues. By maintaining a proper code of conduct for the organisation as well as social and ethics conduct, a company can easily delivery service and sense of trust to the customer. By maintaining a proper code of conduct and introducing ethical training sessions to your organisation can help in improving the overall prevention of ethical issues while doing the service marketing.

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