Answered Essay: HR is often in a position of "promoting" new policies and programs to employees. Can you

HR is often in a position of “promoting” new policies and programs to employees. Can you think of an example from your experience that can illustrate the use of framing by Human Resources?

Expert Answer

I can recall the period when our company first started to implement a bell-curve based performance appraisal system throughout the company. Earlier it was a disjointed attempt by various functions. HR introduces the company-wide bell curve in the year 2013. Under this scheme, functions, divisions, and the entire company was required to do performance appraisals to maintain the overall bell curve. I remember, at that time, there was a huge promotional effort made by HR to get the concept of overall bell curve bought in by every division and every employee working down the line. The promotional material included pamphlets, frequent e-mail from senior vice presidents of HR, monthly communication specially organized from introducing the system and benefits to the people. It was difficult to convince all the department heads to abide by the norms of the bell curve. The promotion and regular communication were introduced as tools to overcome their pre-occupied mindset.

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