Answered Essay: Identify and discuss several ways to build, maintain or repair credibility

Identify and discuss several ways to build, maintain or repair credibility.

Expert Answer

Credibility is the intangible aspect of the business, organization and products that are built slowly and progressively. The first way to build credibility is to build the trust among the target audience. It is done by the accreditation of the organization, product and services from third party reputed agencies and make it a part of marketing communication to the target audience. Here, customers will start recognizing the products and the organization and credibility will be created. The second way is to offer free samples of the products to the test audience, take their feedback and convey as a message to the target audience. If the feedback of the test audience is very good, it means that the broader audience will also accept it.
The third way is to interact with the community and give exposure to local people with plant and manufacturing setup visits, sharing the organizational history and give them a feel of the organization. It will bring acceptability among the people and a market goodwill will be created. The fourth way is to conduct clinical research regarding the products and share the results in public in association with the reputed labs. It will continue to maintain the credibility aspect of the business.
The fifth way is to contribute in community development projects and message should be communicated that each purchase of products leads to help the community in education, health and child care among the other noble causes.
Besides, the organization should accept promptly if they commit any error with unconditional apology, product recall and refunds if any. It brings an empathy of the customers and there is a less damage to the credibility.

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