Answered Essay: In 2010 Amazon Inc. was valued at $9,665 million and in 2014 they were valued at $29,478 million.

In 2010 Amazon Inc. was valued at $9,665 million and in 2014 they were valued at $29,478 million. How and why has the brand’s ranking changed? Identify and provide reasons that explain such changes. Consult additional sources (e.g., articles from print media, annual reports, the company’s Web site) to enhance your understanding of the factors and forces that contributed to the brand’s move up or down in the rankings. Please explain your conclusion by applying relevant marketing concepts. Please cite sources!

Expert Answer

from 2010 to 2014 there were a huge surge in e-commerce business because of technology advancement. Some interesting facts are 1. Smartphone revolution: Usage of smartphones and android apps become 8 times greater within 4 years. Amazon has wisely used their technology and operational efficiency platform in this period. 2.Declining stage of Brick and Mortar Retail: Technology and hazzle frree shopping results in customers to buy things online. Banking systems are also mostly encouragable in chosing online platforms to shop. Thus business value has quickly escalated to a great level. 3. Amazon expansion strategy: They started aggressive and well planned expansion on huge market potential areas like India . They create a big network across global and effectively started operations within few years. Amazon surpassed Walmart in the yearly revenue in last 2 years consecutively.More than 20% profit gain were achieved by Amazon during 2010-14 every year.

A firms evaluation depends on various characteristics

1. Growth potential

2. Sustainability development

3. Resource capabilility

4. Industry economical situation

5. Stakeholders satuisfaction

6. Investment opportunity.

7. Brand equity

Conclusion: Everything was favorable for Amazon which results in huge explosion of revenue for Amazon. Supporting factors such as good advertisement and promotion plans ( sponsoring & campaigns), corporate tieups, better supplier selection etc made them to achieve a superior status.

https://www.rankingthebrands.com/The-Brand-Rankings.aspx?rankingID=37&year=857b

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