Answered Essay: Krispy Kreme Inc 2015 Krispy Kreme has huge competition in the Utah area. Donut business are all

Krispy Kreme Inc 2015

Krispy Kreme has huge competition in the Utah area. Donut business are all over the place. Krispy Kreme, Daylight Donuts, Dunkin Donuts, and many many more. I was extremely surprised at the love for Donuts in the West. Great business to evaluate. Do you know why Krispy Kreme chooses not to build locations all over the town they are in like Dunkin does?

Expert Answer


Krispy Kreme chooses not to build locations all over the town unlike Dunkin as it is not in the business of being all places at the same time and wants to hold on to its image as a neighborhood store that’s the best when it comes to making doughnuts. Though the bug of globalization has caught on with them as well in the last decade and a half, today you can find KK stores in Thailand, Mexico, India, Kuwait, Australia and Saudi Arabia. Even after this expansion Krispy Kreme has only about 1000 stores while on the other hand Dunkin has in excess of 12,000 which underlines the point made earlier.

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