Now a days for all the automobile companies the first threat for them all is how to make a global sustainability of their products? Factors effecting the global sustainability in the global markets for Ford Auto and others are as per follows –
The continuously increasing fuel rates PAN globe.
Limited natural fuel bank available on earth.
Alternate energy usage – like electricity and solar for vehicle driving.
Public’s opinion and countries opinion for energy.
Need for luxury and drive comfort increasing day by day.
The rate of the old technology to new technology is very high – i.e the time slot of the technology updation have reduced to a very less time in the last decade.
People now wants the best thing / technology with extreme luxury and comfort at a very cheaper rates.
Competitor’s upgrades, pricing policy, publics feedback about the product, Govt.’s policies plays a vital role in deciding all the aspects of a brand.
In the case of Ford, though its name is one amongst the very oldest motor producers people in USA are still not mad at it. People in USA prefer Toyota as their first car these days. The reason being lower rates, good after sales services, low maintenance, higher resale price easy spare parts availability etc. Though many of the people are keenly interested in buying Ford vehicles only but it is upto their own thoughts about the Ford motor company. Ford is also selling other sports utility vehicles and multi utility vehicles but there are less buyers for it. As compared to Toyota Ford shares a lesser market share geographically too.
As per the current market scenario any automotive manufacturer should emphasize on the below mentioned 2 factors that can dramatically change / turn their future strategy.
1 – There shall be a need of an alternative power source like solar or electricity for running all the cars, because the resource we are using like petrol, diesel and gas for running our vehicle is limited and the usage of vehicles is continuously increasing in multiple times day by day and year after year.
2 – Pricing shall play a vital role for making a further strategy because we must be very careful while putting up a price where in this market situation the updations are done so often by our competitors frequently and its take no time that our competitor’s product of same range of price as us have a better updates with them.
This shall also be the same even if we want to prepare today for coming 3 years in the industry / market.