Effectiveness is a social construction and is a very complex process in any organization. When it comes to non profit organization, it becomes more complex as the organizational goals are very complex and difficult to measure.
In any non profit organization, there are many stake holders, who have different criteria of goal attainment . individual non profit organization should not and can not ignore the opinions of other stake holders.
Effectiveness is a social a construction as, in a non profit organization, the effectiveness is more and more concern for public policy makers and also the managers who happen to govern various government, business and also non profit sectors. It is very challenging as all these stake holders want effectiveness to be something measurable, seen and understood by all in a same way.
This perspective challenges the taken for granted understandings that are present about the world.
The key implications of viewing effectiveness in non profit organization is multi dimensional and would be that the procedures used should not effect the judgments of the stake holders. Many stakeholders may not know and be clear on what the organizational effectiveness is all about, they many not see it and would only be able to know when they see the results.
The implications of goal attainment programs are that it makes us assume that the organizational goals are identifiable and also unambiguous. This approach has defined effectives only to be confined to achieving the goals. There are objective measures when it comes to goal attainment, like input-output analysis.
The alternative ways of understanding effectiveness is :
- To understand the mission and vision of the organization along with the strategies used to achieve those
- To get to know the resources and positions that would be used for achieving success.
- To understand the leadership structure an human capital
- To manage the performance
- Stake holder engagement