Answered Essay: marketing reaction paper about, "why do some customers value a product and others do not"


reaction paper about,
“why do some customers value a product and others do not”

Expert Answer

Brands try hard to attract new customers, retain existing customers and generate more business from loyal customer base. Not all customers find value in a product and hence the customer perceived value is dependent on multiple factors as highlighted below –
  1. Needs of the customer the product is trying to address
  2. Features of the product
  3. Cost of the product vs the benefits it offers
  4. Quality of the product
  5. Marketing and advertising tactics of the firm in selling the product
  6. If the product is high technology, automobile etc., after-sales service becomes important
  7. The product’s standing with respect to competitive products and substitutes

If a customer gets used to a product and the value it provides to customer increases over time, the customer lifetime value for the product will be high. Hence, the firm can go extra mile in customizing the needs of such customers and increasing marketing investment.

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