Customer loyalty is an outcome of the customer’s satisfaction which they get after purchase of a product or services of the company. Only satisfied customers make the repeated purchase of services or the products of the company. The customer becomes loyal when the expectations from the company’s services or products give the desired result. And if the customer is satisfied then he/she become company’s loyal customer by purchasing again and again. This loyalty helps the company in the form of a loyal customer base who makes repeated purchase therefore business try to develop a loyal customer base by giving then quality product or services for their sustainable development.
Let’s take technology company Apple Inc. for our study purposes as in my opinion apple has developed a loyal customer base by continuously providing them quality products. The company has devoted and acted to achieve a competitive advantage by giving differentiated quality product to its customers. Therefore, as a customer when we think about Apple, its high quality and innovative product line comes to our mind. Advance orders for the products come in, months before the release of a new product and customers are ready to pay any price for the product. It shows that Apple brands are in great demand and successful in its customers as they have unique product range like Mac computers, iPhone smart phones, iPad tablets, Apple Watch smart watch etc.
Apple is the world’s most valuable company for the investors and for its loyal customers and their competitive advantage are its quality product and its excellent services. Apple has unique range of products which is very high in quality and customers are ready to pay high prices for the product. After using Apple brand, customers make repeated purchase of the products of company and this is one of the major reasons of the success of the company.
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