Answered Essay: Name a "real" company that has expanded its business to serve different socioeconomic

Name a “real” company that has expanded its business to serve different socioeconomic classes. What was their strategy and what techniques did they use?

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Xiaomi has successfully expanded its business from a software making company to the mainstream mobile providers and later in automobile as well as home furnishing and electronics market.
Xiaomi has lately entered the automobile Market by building an electric car based on the ideology of quality products in a budget xiaomi has been doing quite great in capturing the developmental markets. It serves basic customers to the premium customers and has a vast availability of the products from the very basic products to the advance and expensive ones.

  • Xiaomi uses local resources to produce the products which reduces the overall cost of the products and helps in increasing the quality by reducing the costs.
  • Xiaomi has a global presence and deals all over the world in Electronics as well as other home furnishing and appliances.
  • Jamai has successfully transform it from a software company to a mobile manufacturer and then later a manufacturer of home furnishing as well as automobiles.
  • There innovative thoughts and qualitative products are one of the main reasons.
  • By providing better quality products in less prices than its competitors, show me has made a good brand image among its customers and he is using that brand image in different social economic sections to create a business opportunity for them.
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