Answered Essay: Please provide a detail SWOT analysis on the Citigroup Inc for the Internal Process. Strengths-

Please provide a detail SWOT analysis on the Citigroup Inc for the Internal Process. Strengths- People and Strength Processes, and Weaknesses- People, and Weaknesses-Processes.

Expert Answer

SWOT is done to analyze the strength ,weakness, opportunities and threats of an organization to assess and do the changes needed to move the company towards the path of growth.Strengths and weakness denote the internal factor and opportunities and threats denote the external factor.

The strengths are as follows

The brand name of the bank is famous throughout and has maintained its brand throughout.

The advertising department is very strong and its creativeness reaches people throughout.

The financial position and support of the bank is very much affirmative

It has excellent customer portfolio who are always there for this brand.

The weaknessea are as follows

It has a narrow market and it concentrates most only in very few places.

It has been named in few of the fraud cases.and scandals

It has a general comment that it supports most of illegal money transactions.

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