Two initiatives that could be applied to the Google for improving the image among the advertisers.
Providing space for advertisers in their offline advertisement as well
By providing some space for the best investing advertisers in the offline ad as well can create a huge difference in the advertisement image of the YouTube. Launching an offline initiative YouTube would get a huge response because of the online as well as the offline integration of the adverts. By improvising this strategy company can easily benefit their customers as well as it will reduce the overall cost of the offline Holdings for YouTube.
Introducing different plans for different segment of businesses
By introducing different type of plans for different segment of businesses from entrepreneurs to the well set businesses. YouTube can easily attract the advertisers to their platform. Improvising the overall strategy on difference segment of business YouTube can also attract the smaller shops as well as the little businesses around the globe to advertise on the platform on the lower prices than the others. By providing a platform for the very small scale or even shop based businesses YouTube can easily enhance their overall market capture for the advertisers.