Answered Essay: Please read this article before responding to question: http://www.businessinsider.com/why-advertisers

Please read this article before responding to question:

http://www.businessinsider.com/why-advertisers-are-pulling-spend-from-youtube-2017-3

Assume you are the marketing manager for Google and you have been assigned the task of improving the image of YouTube among advertisers. Please suggest 2 specific and unique initiatives that Google could implement that would make YouTube more appealing to advertisers. Be creative in your response and do not state the obvious.

Expert Answer

Two initiatives that could be applied to the Google for improving the image among the advertisers.

Providing space for advertisers in their offline advertisement as well

By providing some space for the best investing advertisers in the offline ad as well can create a huge difference in the advertisement image of the YouTube. Launching an offline initiative YouTube would get a huge response because of the online as well as the offline integration of the adverts. By improvising this strategy company can easily benefit their customers as well as it will reduce the overall cost of the offline Holdings for YouTube.

Introducing different plans for different segment of businesses

By introducing different type of plans for different segment of businesses from entrepreneurs to the well set businesses. YouTube can easily attract the advertisers to their platform. Improvising the overall strategy on difference segment of business YouTube can also attract the smaller shops as well as the little businesses around the globe to advertise on the platform on the lower prices than the others. By providing a platform for the very small scale or even shop based businesses YouTube can easily enhance their overall market capture for the advertisers.

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