Answered Essay: Provide two (2) examples that demonstrate an increase or change in your own theories of global business management since the beginning of this course. Rate the three (3) most important concepts that you have learned in this course (global business management) in order of importa

Apple’s decision to open 100 new stores in India via a franchisee model, speaks volumes about how important a market India is for apple amidst slowing growth in China, which is its largest market outside the United States. This shows how seriously firms take diversification of their geographic portfolio

Another example that would be a good example for global business management is that of General Motors pulling out of India; though GM entered the Indian markets in the early 1990’s they have never had the success that would encourage them to continue spending heavily. GM said that they would continue to manufacture in India but would no longer be selling cars for the local Indian market. This shows how firms can go wrong with their diversification strategy in overseas markets

The concepts that I have learnt from the global business management course are as follows:

1)Global Perspective of how businesses are run in different geographies which actually helped me understand and appreciate how challenging it is to run a firm in markets that are not familiar to your own

2)Importance of cultural sensibilities in adapting strategy for localization and promotion, as these are the aspects that define how you project your business and brand

3)Setting realistic expectations while assessing the market size and potential for growth in the future as unrealistic goals tend to hurt the business and the return on investments would be affected