Answered Essay: Question 1 (1 point) When a product or service has an ability to perform its utilitarian purpose,

Question 1 (1 point)

Question 1 Unsaved

When a product or service has an ability to perform its utilitarian purpose, it is said to have:

Question 1 options:

functional value
social value
emotional value
epistemic value
conditional value

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Question 2 (1 point)

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The traditional marketing concept holds that:

Question 2 options:

the focus of all company operations should be meeting the customer’s needs and wants in ways that distinguish a company from its competition.
a company will have an advantage over competitors if it applies the marketing concept in a manner that maximizes society’s well-being.
a company is required to balance customer satisfaction, company profits, and the long-term welfare of society.
a company’s sales and revenues are inextricably tied to the quality of each of its products, services, and modes of delivery and to its image and reputation among its constituencies.
a company markets itself through everything it does, its substance as well as its style; it is that all-encompassing package that the organization then sells.

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Question 3 (1 point)

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In a buying center, the person who authorizes the proposed actions of the decider or the buyer is known as the:

Question 3 options:

initiator.
gatekeeper.
user.
approver.
influencer.

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Question 4 (1 point)

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Adding to the traditional marketing concept, the societal marketing concept states that:

Question 4 options:

the focus of all company operations should be meeting the customer’s needs and wants in ways that distinguish a company from its competition.
company efforts should be integrated and coordinated in such a way to meet organizational objectives and achieve profitability.
a company is required to balance customer satisfaction, company profits, and the long-term welfare of society.
a company’s sales and revenues are inextricably tied to the quality of each of its products, services, and modes of delivery and to its image and reputation among its constituencies.
a company markets itself through everything it does, its substance as well as its style; it is that all-encompassing package that the organization then sells.

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Question 5 (1 point)

Question 5 Unsaved

Which of the following values is derived from a particular context or a socio-cultural setting?

Question 5 options:

Functional value
Social value
Emotional value
Epistemic value
Conditional value

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Expert Answer

Answer

1. social value

2. the focus of all company operations should be meeting the customer’s needs and wants in ways that distinguish a company from its competition.

3. approver

4. a company is required to balance customer satisfaction, company profits, and the long-term welfare of society.

5.Emotional value

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