Answered Essay: Question 12 (1 point) Online advertisements in newsletters are a form of:

Question 12 (1 point)

Question 12 Unsaved

Online advertisements in newsletters are a form of:

Question 12 options:

banner advertising.
e-mail advertising.
news site advertising.
blog advertising.
social media advertising.


Question 13 (1 point)

Question 13 Unsaved

Which of the following approaches to positioning has its focus on a particular quality, a product feature, or customer benefit?

Question 13 options:

Positioning by attribute
Positioning by price/quality
Positioning by use or application
Positioning by product user
Positioning by product class


Question 14 (1 point)

Question 14 Unsaved

In the context of marketing research, stability:

Question 14 options:

identifies and estimates the size of a segment.
has to do with consumer preferences.
studies if the segment is large and profitable enough to justify an investment.
studies if a business can communicate with and reach the segment.
studies if a small business is capable of designing an effective marketing program that can serve the chosen market segment.


Question 15 (1 point)

Question 15 Unsaved

The extent to which market segments are easily distinguishable from each other and respond in another way to company marketing strategies is known as:

Question 15 options:

marketing measurability.
product substantiality.
research stability.
customer accessibility.
differential response.


Question 16 (1 point)

Question 16 Unsaved

Unlike a product, services offered by a university cannot be seen, smelled, heard, or touched prior to purchase. This implies that services are:

Question 16 options:



Expert Answer

Answer media advertising.

13.Positioning by product user

14.studies if a small business is capable of designing an effective marketing program that can serve the chosen market segment. measurability.

16. intangible.

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