Answered Essay: Question 12 (1 point) Online advertisements in newsletters are a form of:

Question 12 (1 point)

Question 12 Unsaved

Online advertisements in newsletters are a form of:

Question 12 options:

banner advertising.
e-mail advertising.
news site advertising.
blog advertising.
social media advertising.

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Question 13 (1 point)

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Which of the following approaches to positioning has its focus on a particular quality, a product feature, or customer benefit?

Question 13 options:

Positioning by attribute
Positioning by price/quality
Positioning by use or application
Positioning by product user
Positioning by product class

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Question 14 (1 point)

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In the context of marketing research, stability:

Question 14 options:

identifies and estimates the size of a segment.
has to do with consumer preferences.
studies if the segment is large and profitable enough to justify an investment.
studies if a business can communicate with and reach the segment.
studies if a small business is capable of designing an effective marketing program that can serve the chosen market segment.

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Question 15 (1 point)

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The extent to which market segments are easily distinguishable from each other and respond in another way to company marketing strategies is known as:

Question 15 options:

marketing measurability.
product substantiality.
research stability.
customer accessibility.
differential response.

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Question 16 (1 point)

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Unlike a product, services offered by a university cannot be seen, smelled, heard, or touched prior to purchase. This implies that services are:

Question 16 options:

intangible.
perishable.
inseparable.
variable.
heterogeneous.

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Expert Answer

Answer

12.social media advertising.

13.Positioning by product user

14.studies if a small business is capable of designing an effective marketing program that can serve the chosen market segment.

15.marketing measurability.

16. intangible.

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