Answered Essay: Research or create an example of how a company has used a data strategy to create

Research or create an example of how a company has used a data strategy to create competitive edge. Discuss thoroughly using the course material and your research.

Expert Answer

As per our extensive research in the telecom industry we have analyzed that DoCoMo, a major telecom player, has used the data to generate and sustain a competitive position in the market.

  • It has used the mobile numbers of customers to contact them and offer almost free services for the 1st tree months and subsequent charges were also very low for those customers.
  • Having the database of the customers was a great advantage for them as they were able to capitalize on the data strength they had.
  • Other telecom players in the market were relying on the existing customers but DoCoMo targeted the new customers who were looking out for cheaper telecom operators, DoCoMo used this data driven strategy and tapped those customers resulting in sudden increase in revenue.
  • Around 17% new customers were acquired through this data driven approach by DoCoMo and a turbulence was created by it in the existing telecom sector.
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