Market Stakeholders – Those stakeholders who involve in economic transactions with the firm. For Uber, in the context of this case, the market stakeholders are:
Non-market Stakeholders – Those stakeholders who do not involve in a direct economic transaction with the firm but have nonetheless affected by or affect the firm and its strategy. For Uber, in the context of this case, the non-market stakeholders are:
|Stakeholders||Whether they support Uber extending the insurance forapp-on gap||Reason|
|The customers||No||The increased cost will be transferred to the customers.|
|The “transportation entrepreneurs”||Yes||In the app-on gap scenario, now they are protected with their personal insurance for which settling the claim can be an issue.|
|The insurance companies||Yes||This will improve the control of the company on the drivers and hence the rate of the accident will reduce.|
|The Government||Yes||This will improve the control of the company on the drivers and hence the rate of the accident will reduce.|
|The traditional taxicab companies||Yes||The competition will be equalized from this dimension|
|The lawmakers and judicial system||Yes||This will improve the control of the company on the drivers and hence the rate of the accident will reduce.|
|The pedestrians and other commuters on the road||Yes||They will get an adequate amount of third party insurance in case of any fatality. Coupled to this, they will find the driving of Uber drivers safer due to increased control and ownership of the company|
|Stakeholders||Source of power|
|The customers||Economic Power|
|The “transportation entrepreneurs”||Economic Power|
|The insurance companies||Economic Power|
|The Government||Political Power|
|The traditional taxicab companies||Political Power|
|The lawmakers and judicial system||Legal Power|
|The pedestrians and other commuters on road||Political Power|
|The media||Political Power|
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