Answered Essay: Taking an organization with which you are familiar, identify the extent to which the customer is central to the business. To what extent

Taking an organization with which you are familiar, identify the extent to which the customer is central to the business. To what extent, if any, does the organization take its cues from buyers and how appropriate is customer orientation as a concept here.

Expert Answer

I will take the example of Nestle. Before launching any product, they have three main criterion: (1) Can we be a market leader in this category (2) Do more than 60% of people in our target segment like the product? (3) Is the product healthy for customers.

Hence, we can see that out of three main criterion for launching a product, two pertains to customers. One of my acquaintance who has earlier worked with Nestle has told me that their internal QC standards are far superior to anything the government mandates.

Nestle is also one of the few signatories of a global campaign who has decided that they are not going to target kids in their advertisements.

Hence, I believe Nestle is a very good example of taking customer’s health as well as taste very seriously.

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