Answered Essay: The guitar hero was truly a revolutionary idea that enabled Gibson to brand itself in a different

The guitar hero was truly a revolutionary idea that enabled Gibson to brand itself in a different fashion outside traditional guitars. They took a very traditional product/company and successfully expanded their market share in the gaming industry. In your opinion what other traditional product/company has similar opportunities in a completely different industry (please exclude introducing further products into the gaming industry). Please elaborate on your answer.

Expert Answer


Just like gibson introduced guitar Hero to enter the gaming industry with a huge hit, there are several others traditional products as well which can enter some totally different industries and can still create a huge impact.

A fine example would be Walmart entering the Medicare industry. Walmart has all the resources and infrastructure to build a Medicare industry and run it as a successful business. If the Walmart enter the Healthcare industry it can provide from manufacturing to the packaging of the medicines as well as providing health care services to public. Walmart has a very large operating span across the globe and has a global reach. By introducing it to their Healthcare network Walmart can easily be a leader in providing services to the customers.
Large availability of the resources and capital would be the most beneficial thing for Walmart healthcare systems. Walmart enters the Healthcare industry, supply chain would help them to grow it rapidly as well as huge employee force would also help them to grow their business more efficiently and progressively.

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