Answered Essay: THIS IS LISTED AS ONE QUESTION A) Thinking about “consumerism in perspective,” describe the issue of meaning individuals find in


A) Thinking about “consumerism in perspective,” describe the issue of meaning individuals find in goods.

B) Market research tells us there is a widespread, profound effort to find love, status, and self-expression in products. Explain.

C) Discuss the anti-materialism views, including Thoreau’s view.

D) Explain Veblin’s attack on the values underlying consumerism.


Expert Answer

  1. There is a tendency for the people to attach meaning to the products or goods they use in a symbolic manner based on the experience while using the product. Through cognitive processes, the consumers project meaning on the products based on their values, personal tastes, and beliefs. The meaning goes beyond the material value of the good.
  2. People have different motives in buying products; a product that is a physiological need satisfier to a person may have a different meaning to the other person. For example, a person who consumes tender coconut water to quench the heat of the summer, but for another individual, drinking coconut water is a way of austerity.
  3. Materialism emphasizes the possession and enjoyment of various goods as the mark of economic wealth. However, the anti-materialistic view holds that the pursuit of happiness is more important than the materialist value of the goods.
  4. Veblen, T criticized the consumerists views because it reinforces the business owners exploitation of the environment, consumers, and animals to gain economic and financial benefits. According to Veblen, consumerism has degraded the environment, dehumanized the consumers and promoted greed among the business corporations and governments.
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