Answered Essay: Use the three-step procedure to determine that urban locations would be a great

Use the three-step procedure to determine that urban locations would be a great location for Whole Foods Market.

Step 1 Identify Dominant Location Factors

Step 2 Develop Location Alternatives

Step 3 Evaluate location Alternatives

Expert Answer

Urban Locations would be a great location for whole food market because:

Dominant Location Factors	Develop Location Alternatives	Evaluate location Alternatives
Urban locations are rich markets Quality of life is high-so they can purchase the product at a given price. This price would include the high margin for the company. Transportation is easier because of better infrastructure. The population has a higher expendable income. Cold storage and warehouse is available near the market, so that fresh food can be shipped to the customer either online or in stores. Taxation is clearly mandated.	Easy to determine the market of focus for the product variant. Due to better warehouse and cold storages, loss and wastage is reduced Optimum route can be assessed to deliver the product to the customer within the minimum possible time.	The market size can be closely estimated and hence the demand fluctuation is very low. Very specific products are sold in these markets. Cost of the product (including fixed cost and variable cost) can be correctly ascertained. Due to higher income group in those areas, the rise in product price doesn’t necessarily affect the business. Routes can be properly ascertained, to optimize transportation cost and hence the product price

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