Answered Essay: Using the company you selected for the Week 3 Learning Activity ( Subway), it is now time to evaluate

Using the company you selected for the Week 3 Learning Activity ( Subway), it is now time to evaluate the strengths, weaknesses, opportunities and threats you uncovered and determine what strategy is best suited based on the outcome of the IFE and EFE. Discuss which generic business-level strategy is best suited to keep the company you selected competitive. Offer supporting rationale for your explanation and be sure to reference your statements using proper APA formatting.

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Answer

Strengths

  1. Great degree of customization.
  2. Largest number of outlets.
  3. Marketing and promotional strategies
  4. Healthier Options and hence sustainable
  5. Partnerships with Britain and American Heart Associations.
  6. All restaurants are owned by franchisees
  7. Low startup costs.

Weaknesses

  1. Interiors of the outlets often neglected
  2. High employee churn rate.
  3. Services are not consistent across all stores
  4. Too much control over franchisees

Opportunities

  1. Increasing awareness for healthier food
  2. Home delivery option
  3. Changing customer habits and new customer groups
  4. Introduction of drive-thrus

Threats

  1. Over crowded fast food markets in the developed economies
  2. Local fast food restaurant chains
  3. Currency fluctuations
  4. Lawsuits against Subway

As Subway is more into Healthy alternative to fast foods, they need to build on it as the demand and consumer behavior is changing in the same direction. So Differentiation is the way forward for them and try to use different retail ways to gain higher market share.

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