Answered Essay: What are some recommendations for Starbucks?

What are some recommendations for Starbucks?

Expert Answer


Following are some of the recommendation for Starbucks:

  • Starbucks has already made significant. Explore the untapped areas of Chinese emerging markets by winning locally.
  • Starbucks must remain relevant to the customer in order to grow in these markets, and its management teams should have the freedom to operate within their overall framework to tailor store format, introduce local product mix and price points to the needs, lifestyles and tastes of each individual market/community.
  • Starbucks should transfer its core competencies and capabilities country to country as it continues its global expansion in an organic way.
  • They should build up products such as tea and juice along the same line of their core coffee products.
  • Also as consumer tastes and lifestyle shift towards more snacks and beverages options, Starbucks should tailor its menu’s and expand to give more healthy product offerings in its mix.
  • Resort to hedging to avoid losses due to price variation of its primary component coffee.
  • Penetrate more into untapped rural markets of United States
  • It should focus on effectively distributing and selling its packaged coffee products and drinks
  • Building on beta concept of on-the-go home delivery.
  • Work on the mobile apps which drives about 10% of the sales in the US.
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