Answered Essay: What are the benefits of a value-chain analysis to strategic managers? What is the value-chain of

What are the benefits of a value-chain analysis to strategic managers? What is the value-chain of a typical banking company or financial firm? Highlight the relationships between business functions (i.e. accounting, marketing, finance, top management, operations, etc.)

Expert Answer


A value chain is a tool with which competitive analysis as well as strategies are created and its main goal is to provide a value to the customers and profits for the organisation as well. Supply chain manager is the overall flow of product as well as cash in wind direction from company to the customer where value chain help in generating in demand of the product and the return cash flow from the customer. Value chain is required for the revenue generated by return flow and is its very important to be a part of the supply chain management system.

A banking companies value chain structure is as follows

  • Marketing
  • Sales
  • Product
  • Transaction
  • Marketing

Marketing strategy banking companies include advertising branding and sales support which are the most initial part of any value chain of banking company or a bank.

  • Sale

Sales is also very essential part of the value chain for a banking company , these include multi channel management as well as market expansion. Ensure that companies products are reaching the public .

  • Transaction

This is the final stage of value chain of banking industry which is based on transaction. Text age has payment clearing as well as settlements as the final term.

Including all these terms there is technical development, human resources, infrastructure and the risk management guidelines which works as an additional support to the overall structure of the value chain system.

Each and every function of the value chain for a banking company is linked to other. Just like sales is depending on marketing and later everything is linked together for creating a successful transaction. Every operation has interlinked and works as a whole system for proper efficient way to get the most out of the value chain.

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