Answered Essay: What are vision and mission statements? What is their value for the strategic management process?

What are vision and mission statements? What is their value for the strategic management process? Select an example of strong Vision/Mission (cite your source). What are its positive characteristics?

Expert Answer

Vision is nothing but the summary of the organization’s goals and objectives. Vision leads to successful change in an organization. Vision helps in identifying whether the particular change is appropriate for the organization or not. The vision statement of the company should be clear in which can lead to a positive work culture by creating strategies for the betterment of the workplace.

Vision helps in producing successful organization change. However, vision is temporary in nature and can be rewritten any time. Vision emerges due to changing situations in the organization. Change leads to the formulation of new agendas and strategies which result in vision development.

Mission statement is nothing but the bigger picture of the company’s vision. Mission statement helps in setting business goals. Mission statement gives clear picture of company’s values and principles. Mission are not actionable or measurable. Every company has mission based on the vision.

Company’s values and principle are taken into account for making the mission statement however it is not measurable or actionable. Drafting a companywide mission statement is important for the organization because it helps the company to make strategic plans to meet the goals. Mission statement should be formulated keeping in mind the following business aspects. They are: –

  • The goal of the organization and the underlying philosophies.
  • Who the company is because mission statement gives clear picture about the customers, employees, suppliers, competitors, etc.
  • It should be formulated keeping in mind the business processes and activities and what is exactly done by the business.
  • It also involves the value the business is bringing to the customers, stakeholders, community, etc. and what is the reason behind this.

Mission of an organization describes the function of organization and what exactly the organization is trying to achieve. Mission is considered as the path which helps in meeting the goal.

Strategic planning is nothing but the process by which the organization define its strategy and allocate its resources appropriately to proceed with the strategy. Strategic control is the process of controlling the formation and execution of strategic plan. Strategic control system helps in handling uncertainty and ambiguity in the control process. Strategic planning is done based on the following:-

  • The current status of the organization in terms of profits, success, reputation, etc.
  • The long term goals of the organization.
  • How to achieve the long term goals.

The strategic planning involves the following elements:-

  • Vision – Vision is nothing but the organizational declaration as to what they want to achieve as their mid-term or long term goals. These are generally descriptive and inspirational to accomplish the goals. Vision is one of the reason for making a long term goal for the organization.
  • Values – Values can be defined as attitude or belief about the importance of things which influence the behavior of an individual. It helps in deciding how the organization should work in order to meet the goal.
  • Mission – Mission of an organization describes the function of organization and what exactly the organization is trying to achieve. Mission is considered as the path which helps in meeting the goal.
  • Strategy – Strategy is the important aspect as it focus on utilizing the resources to achieve the goals. Strategy helps in defining the direction and how soon it can meet the goals.
  • Policies – Policies provide the overall framework which helps the organization to operate effectively. These helps in influencing the way the organization should work in order to meet the goals.
  • Tactics – These refers to strategy which helps in overcoming the unexpected situations. Tactics helps in employing the available resources effectively.
  • Environmental analysis – It is a strategic tool and process which helps in identifying the internal and external elements such as strengths, weaknesses, opportunities and threats.

The relationship among these elements are:-

  • All these elements are essential for effective strategic planning.
  • These elements helps in defining the organization goals and are interdependent on each other for achieving the goals.
  • All these elements are essential in achieving the short-term and long-term goals.
  • These elements guide the organization the correct and the effective path for meeting the goals.
  • These elements helps in making the strategic planning effective so that the organization will be successful.
  • These elements motivates the staff so that they can contribute towards organizational success.
  • Organizational behavior are influenced by these elements.
  • Organizational culture are influenced by these elements.

Mission statement is very important in guiding an organization’s strategy. Strategic planning is done based on the following: –

  • The current status of the organization in terms of profits, success, reputation, etc. which is supported by the mission statement.
  • The long term goals of the organization based on the mission statement.
  • How to achieve the long term goals and short term goals.
  • Mission statement guides the leaders of the organization to make strategic decision and define the primary purpose of the organization.

The vision statement of Google is “to provide access to the world’s information in one click.” The mission statement of Google is “to organize the world’s information and make it universally accessible and useful.”The positive characteristics of are: –

  • These statements depicts the goal of the organization.
  • These statements help google to make strategic decisions.
  • These statements is not time bound so can be changed any time as per the business requirements.
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